After starting your home based business you’ll need a way to reel in your potential clients. You can do this by creating a page so your prospects can start the viewing proccess. This first page is called a capture page.

It is also known as a landing page. Of course it is called a landing page because it’s the page they will land on when they click a link to go to your site. It is also referred to as a capture page because on that first page there will be a simple form for them to fill out in order to get some initial information on your business.

You could also consider this first page as a teaser because they are going to have to fill in some simple information in order to find out the entire picture of what you are offering. But what is the purpose of having your prospects do this? Why not just show them everything right up front?

The reason for that is so you can get their contact info before you grant them access to your site. This is going to serve two purposes. The first is so you can contact them as soon as posible to give them additional information and answer their questions.

It’s great for them to be able to speak with a live person and will raise their confidence level in your business. Especially for new people showing them that your business is not a lifeless one. Human contact is very important to home business.

The important thing about getting their contact info from your capture page is because while they are considering your opportunity your can send them periodic e-mails. Using auto responders is the way to do this. Once linked with your site this service will send periodic e-mails to your prospects.

How many they receive and how often they get them is up to you. The reason for doing this is because not everyone will join your business right away. People will think about it for a while and while they do they will continue to get your messages about your business.