Regardless of the constant hype from the internet gurus, do you believe they really make enough from a single mailing to buy a new luxury car?

Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the “gurus” don’t tell you is that there is in fact a way to reproduce those kinds of results.

The secret is that they have a buyer list. It’s a buyer list, not a mailing list. And there’s a big difference.

Many believe that a huge mailing list will result in big profits. But it ain’t necessarily so. What matters most is the quality of the list, whether those subscribers actually buy your product.

It does not matter if you have a million people on your list. If they are not buying, it’s a total waste of your resources — your time, your money, and your bandwidth.

What is the real “secret” then? It’s not really a secret at all, and it’s not even complicated. It’s having people on your list who want to buy from you.

Knowing how to build a quality list of buyers instead of just subscribers is the one thing that prevents most people from reaching their profit goal. You can have an enormous list but still not get the results you’re looking for. It is estimated that only 1-2% of the subscribers respond to your email.

I guess 1-2% isn’t bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.

So what do you really want? A list of 25,000 where you have to get at least a 1% response rate or a smaller list of 2,500 or so who buy like crazy from you every time you send out an email to them.

The huge lists, in all probability, do not really pull in a 1-2% response. Who do they think they are kidding, anyway? A response of around 0.05% is probably more the norm. And who needs that? You’d need an even bigger list just to get 250 sales out of your mailing. Thanks anyway, but I don’t think I’m interested in that, and I doubt if you would be either.

For most things in life, quality is more important than quantity. And that applies to building your mailing lists. So concentrate on the quality of your list, and you’ll soon be reaping the rewards. That’s when you’ll be able to tell your own story of how you got rich.