I’m often asked whether it is really worth the extra money to purchase Phone Interviewed Leads over traditional Long Form Leads which are often a fraction of the cost.

Let’s focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?

Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .

The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.

Let’s focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?

However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done.

You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.

Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.

My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads.