by Stu McLaren

It doesn’t matter who you are, every entrepreneur has the same obstacle to overcome in the beginning.

The obstacle for many people is getting their business marketed on a tight budget. Being creative can help you get through on a tight budget and by answering some of these creative questions you can learn how to do it.

Ask yourself:

1) How can I

A different question to get started with:

2) If I needed help with (blank) this person could help me. This is a fantastic question to remember.

Here’s another one:

3) Who might exchange for ?

Or this one:

4) How can I do this cheaper? or How could I do this faster? or How could I do this with less effort? or How could I do this without paying? That’s a great creative question.

Try and answer this question:

5) Could I substitute ‘X’ for ‘Y’? What could I substitute to get ‘ABC’ instead of ‘XYZ’? Just think of whatever you wanted to do, how could you substitute for ‘XYZ’?

This next one is a great one because it puts you in the shoes of other people, someone who is thinks completely different than you.

6) How would solve this problem?

Here is an example: How would my wife solve this problem? How would my mentor, child, neighbor solve this problem? By asking yourself this question you really have to look at things from a different perspective.

I’ve answered these business questions myself and it has allowed doors to open in every direction, propelling my career to new heights and success to be and continued to be achieved.

I’ll show you an example of how I used this method of creative questioning to help me.

Right out of University I decided to become a professional speaker, speaking to high school and college students - which I still do on occasion - speaking on the topic of creativity because that topic helped me go from a University failure all the way to the top of my class, straight A’s, and named Most Outstanding Male of my graduating class. There was a big difference between what happened first year and my last year, and I attribute it all to learning the skill on the art of creative thinking, and I was very passionate about it.

Being a professional speaker and building a profitable speaking business was two things I didn’t know anything about though.

The first thing I did was join the local chapter of CAPS, The Canadian Association for Professional Speakers.

At one of my first meetings I attended I approached a gentleman there who was doing very well with his speaking career about what I needed to do to get to his level. He replied by saying. “It’s very simple, Stu. I’ll give you three things to do, once you have those finished, come back and I’ll give you some more.”

He said, “Number one, you need to join CAPS. You need to surround yourself with like-minded people, who are working in your industry and can help you grow.” I said, “Okay.”

In order to join CAPS it cost $200, which at that time was a squeeze. Thinking back on it I remember paying for it on payments in order to be able to do it. I did number though, I joined CAPS.

The second thing he said I had to do was, “Get out to the CAPS National Conference.” As much as I wanted to go, it was on the other side of Canada, which meant more costs on top of the relatively expensive conference fee. At this point everything was expensive for me as I had no money. To get there I would have to pay for my flight, accommodations and everything else.

This is where I started asking myself some creative questions. I needed to find a solution. I started thinking about what I had, or could do, that someone else might want and need.

At this point I wasn’t speaking very often because I had just started my speaking business. This allowed me to have time. Time to be able to do other things for someone else.

I started to then rack my brain about how I could use that time to benefit someone else. By asking myself that question I came up with a campaign called, ‘Helt Stu Be Like You.’

This is how I used that creative idea to my advantage. I went to the largest chapter of CAPS in my province, which consisted of about 75 people and asked for 30 seconds in front of the whole group.

This was something that nobody had ever asked for. While up there I said, “How many of you, at one point, started off as a speaker with no experience?” Of course everybody’s hands went up in the air.

“Awesome,” I said. “Keep your hand up if you have ever attended the CAPS national conference before.” Seventy-five percent of the group kept their hands up.

I said, “Of those who still have their hands in the air, how many of you feel that it would be beneficial for somebody with zero experience to get out to that CAPS national conference?” They all had their hands in the air.

“Great, I am someone who needs to get out to the CAPS national conference because I have zero speaking experience!”

I continued by saying, “But, here is where I run into difficulty. I don’t have any money, just time. Here is the exchange I am willing to make and I hope you are to. ‘Help Stu Be Like You’ is a campaign that I have created.” At this point I handed out a small flyer to everyone in the audience. It basically was a 8×6 black and white flyer that I had printed at home on 8-1/2 x 11 sheets and cut down the middle to save on costs.

I continued to explain what my campaign was about, “This is what I am willing to do. I will do everything you as speakers don’t like doing or don’t have the time to do. Whatever it is, licking stamps, calling clients, writing sales letters. If you need me to I will come to your house and cut your lawn. All I’m asking in return for my time is a financial contribution of your choice.”

Surveying the audience at this point, I could tell some people’s minds were racing with all the odd jobs they could get me to do for cheap.

I finished up by saying, “Whatever you don’t like doing I will do, in exchange for an financial contribution of your choice. Everything I make from this campaign will go directly towards getting me out to the CAPS national conference.”

As I was finishing up a gentleman in the back of the room stood up. I thought he had a question but instead he said, “Stu, I will take care of your seminar entrance fee.” Half of my costs, just like that, were basically taken care of.

Once that gentleman was finished telling me about what he was willing to contribute another gentleman stood up. He said, “Stu, I will take care of getting you out to the seminar.” Bang, Bang. In a matter of minutes 85% of my expenses were taken care of.

My friends, it’s all about being creative.

That one creative solution got me out to that conference. It turned out to be a big story because all kinds of people heard about it there and I even had an article published in the national publication.

By exploring your creativity ideas will come to you when you need them the most!

Stay posted for more!

About the Author: