I had all the right components in place. I had built up a decent sized list, people were reading my newsletter, but my online business was struggling. I couldn’t seem to make a sale.

Why? Because I was teaching my list about information marketing and then trying to sell products like Ideas 4 Halloween (an eBook on great Halloween ideas). Sure it was a great product, if my list was people interested in Halloween information.

That’s when I got a great piece of advice from my good friend Alex Mandossian.

This is how our conversation went…

I was talking to him about the struggle that I was having up to that point of getting my ideas from concept to cash. That’s the essence of what we’re all trying to do. The faster you do that, the more products you get up, and the more momentum you build.

In fact, I just wrote about this in one of my recent newsletters that I published today, because momentum is an extremely powerful, powerful force.

If you look at Alex Mandossian, he is kicking some serious rear in the information marketing industry, and it’s because he has tremendous momentum. He can’t help but be successful because he’s done the right thing over and over and built that momentum for himself. The way they do that is by taking their ideas from concept to cash as quick as possible.

While talking to him about my struggle to convert my ideas from concept to cash Alex stopped me and said, “Stu, stop what you’re doing right now. Go after the low hanging fruit.”

Low hanging fruit - Write that down.

To know what your low hanging fruit is, sometimes it will take an outside perspective. That’s why likeminded support groups are of such value because they can shed the light on many things you may not see.

What I was trying to do - I had a big, hairy project, and I’m still working on it right now. I mean it’s a big, idea. It’s a big, audacious product. But the problem is because it’s so big, it takes the most amount of my time, the most amount of my effort, the most amount of my financial resources, and it’s draining me mentally, physically, and financially.

This project just gets me irritated, frustrated because of how much it is draining me, so I don’t make any progress.

Alex stopped me and he said, “Go after your low hanging fruit.”

He showed me and he taught me what my low hanging fruit was, and as soon as I went after it I generated revenue of over $111,000 in an eight-week period.

What was the piece of low hanging fruit that Alex helped me identify?

It was my very own seminar called the “Idea Incubator” where we teach people how to turn their ideas from concept to cash.

I had been teaching the material at John Childers’ trainings for over a year and many people would ask, “Stu, when are you going to put on your own event?” People were drawn to the information I was presenting and I had been able to build up a costomer base.

The moment I offered what people were asking for the results were amazing! My own event was my piece of low hanging fruit.

Now I want everyone reading this article to stop for a second to think about what your low hanging fruit is. What is it that you are really good at? What are you being constantly asked to do or provide for your customer base?

You definitely have pieces of low hanging fruit that you have been overlooking. I would place a bet on it!

Take my advice, I’ve learnt from my mistakes - Find your low hanging fruit and you’ll be able to go from concept to cash much more quickly!

When they are needed the most, may ideas come to you.