What is the difference between a money maker and a profit empire? In this article I will explaning the difference by using real life examples from myself and others.

Armand Morin, who is famous for his company Generator Software is a great example to start with. Under the Generator Softward banner Armand has launched a variety of products.

E-book Generator would have been Armand’s money maker if he didn’t create anymore Generator products after it.

Each day E-book Generator brings people to the website to purchase and increases sales for Armand, creating a constant cash flow. Now that, is a money maker.

But Armand did not stop there. He took that concept, that idea of a generator-type product, then started coming up with all kinds of new ideas to build an empire.

He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.

The difference is he did not stop at a money maker. He expanded and let his imagination go to generate and create all kinds of new products that would intertwine with each other.

Armand was telling me during a conversation we had a while ago that he won’t launch a product until he has four or five complimentary products to go with it.

That combination of products turns into a profit empire as they are able to get a high price point, rather than just one idea, or one money maker.

They look for three or four ideas that they can put altogether, instead of just launching one.

When you are generating new products, services or ideas, I recommend generating more than one idea. Most information marketers will stop once they have a good idea, instead of turning it into a profit empire.

My time I spent working with John Childers is another good example of this. During John’s training he teachers speakers how to sell their products from the front of the room. By doing so, he also teaches how to create all kinds of products to be able to sell.

High-level marketers will take one product and examine it and every effort they have to put forth and think about how they could turn it into another product. Average marketers will only focus on selling that one product.

A good example of that, I’ve learned this principle from John Childers, and a good example of that is recently when I was the best man in a wedding.

When my friend asked me to be his best man, I really didn’t know what I was supposed to do, say or what it was really involved. All my friends are starting to get married and this concept was completely new to me.

So where did I go to find out what to do as a best man? I hopped online.

It took me so long because I had to compile information from different websites. I wanted to make sure I had all the information needed, I couldn’t let my best friend down, but it literally took me around five hours to do this.

During this time I came across a lot of tips and strategies to being a good best man online.

Do you know what I did while I was researching? I wrote everything down and kept notes and soon I’ll be launching “Ideas For the Best Man” as a new product. By embedding the question, “How could I turn this into another product?” I thought of this product, because I had to put forth an effort to find out how to be the best, best man.

If you think and ask yourself what else are you doing for your costumers? How could you turn that into another product? Your profit empire will inevitably begin being built, instead of sticking to just a money maker.

If you don’t have a money maker yet, that’s OK, you will know a concept that will put you ahead of 95% of your competition. If you have a money maker, get out there and start figuring out how to turn it into a profit empire!