An eBook can be used for more than just a stand-alone product. You can also offer it as a free bonus for somebody purchasing one of your other products or services. You could even use it as a bonus as to an affiliate product.

In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.

By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.

I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.

Let me give a quick reasoning for that because there’s so many times I go on a website and I’ll see somebody offering a product, and they’ve got all these bonuses, then they just slap a value on there like $297 for this particular bonus.

When looking at the bonus I start thinking, “I wouldn’t pay that much for just that bonus.” That is the question you should sit back and ask yourself - How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn’t going to establish value.

Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.

Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.

You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.

I’ll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else’s products on creativity.

Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.

He or she was able to leverage their material, I’m able to get material so that I don’t have to reinvent the wheel, and the same principle applies to you and your business.

As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients.

That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.

By doing this your value of your bonus has just continued to increase.

By following these steps you can greatly increase the value of a bonus to your own product or even an affiliate promotion.

May ideas come to you when you need them the most.