by Stu McLaren

Have you ever thought of using the eBooks you’ve created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income

One strategy of how you can do this is selling advertising space within the eBooks that you are developing.

Here is an example. An eBook on how to plan a wedding on a budget. When talking about weddings we are talking about a multi-billion dollar industry. Do you not think some companies would want to be able to advertise their products or services to customers who just bought a product that their business is build around?

It may sound like a simple question and answer, but that is the question I want all of you to ask yourself. What kind of businesses would be interested in getting in front of the people you will be attracting? This should be one of those creative questions you constantly ask yourself.

Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?

You mind is going to start to race about all kinds of other businesses. Some may even be your competitors. But there could be some other complimentary businesses that provide services or products to the particular market that you’re marketing to, who would be interested in purchasing ad space within your particular eBook.

It is your decision how you want to layout where the ads would go. You could place them all at the end, beginning or have them scattered throughout the book. It doesn’t matter how you do it, by selling advertising within your eBook it is providing you a method of generating more revenue

One way to use eBooks is to add value to you current customer base. An example of this is what I do to my email list. Now, I don’t have a very big email list, but I have a great relationship with those who are on my email list.

Compiling an eBook for my list is one way that I can add value to my customers. It can range from answering some of their more desired questions, summarizing tools I use or giving a step by step procedure.

Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.

If you know exactly what your target market is looking for, or needs help with, or they’re seeking a certain solution for something, and then you provide an eBook that outlines the step by step procedures to solve their particular issues, that is of great value. You’re adding to the relationship by creating and compiling an eBook and giving it to your current customers. I want you to constantly think about that.

If you go into any business with that mindset, combined with a little creativity, you will quickly see all kinds of hidden opportunities for profit.

May ideas come to you when you need them most.

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