Defining the Auto University

Zig Ziglar, one of Auto University’s biggest proponents, says that “[i]t’s the most important university in America.” I think he’s right.

Naturally, the Auto University’s classroom is your car. If you have a CD, tape, or MP3 player, then you have all of the equipment you need to enroll in Auto University. Auto University will teach you some of the most important skills you need to be successful at your job.

Is Auto University for you?

The truth is that most of us spend our time mindlessly listening to our favorite music stations with their countless useless commercials. My favorite music station has a truly trivial trivia question at the top of every hour. Questions like, “How much cheese does the average American consume in a year?”

Of course, you’re welcome to continue to listen to your music programs. All I’m saying is that if you want to improve your life and business skills, you really need to enroll in Auto University.

But if you think you want a better life, start collecting motivational and skill-improving audio programs now.

When Should You Listen?

Just like a regular school class, you should plan on listening at a regular time everyday. For most people, this is on their daily morning and afternoon commutes.

Does your commute add stress to your life? You’re not alone. IBM recently released a study that found that “45% of all drivers surveyed report traffic congestion increases their stress levels”. But you can transform your stress into learning by listening to positive training programs.

Sales professionals should listen to sales training programs in between all of their sales calls. You could be trying out your new skills and making your sales. Figure out what you need to work on and find an audio program that teaches that skill.

You’ll be more excited going into a sales appointment when you know you’re going to try a new sales technique you just learned on the drive over. In fact, the best salespeople hone their sales skills on downtime in between appointments.

What Should You Listen To?

There are a lot of good audio programs out there, but I would start with the world’s leading trainers. You will know that you are getting the best. These trainers include Brian Tracy, Zig Ziglar, Denis Waitley, Earl Nightingale, Tony Robbins, Jay Abraham, Jim Rohn, and Napoleon Hill.

Remember to keep learning or else you’ll stagnate. The Auto University will keep you fresh and up-to-date.

To finish, I quote Jim Rohn. He says, “Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get.” Start your self-education today at Auto University.