These days, almost anywhere you go, you will see someone wearing an Ed Hardy t-shirt, hat, or hoody. Who hasn’t heard of the world-famous Ed Hardy clothing line? With unique prints that are recognizable from a mile away, Ed Hardy can easily be called one of the trendiest brands today.

A former San Francisco tattoo artist, Don Ed Hardy was already accustomed to creating eye-catching designs. Inspired by the wild California counterculture, Hardy decided to bring forth his artwork onto clothing, and busted onto the fashion scene in 2002. Often referred to as the “godfather of the modern tattoo,” Ed Hardy continues to use his innovative artistic qualities to transform today’s fashion.

In collaboration with Ku USA, Inc., Don Ed Hardy’s ideas were brought to life in 2002. The partnership integrated the Hardy’s rocker tattoo artwork and Ku USA’s Asian culture to bring forth the Ed Hardy brand.

The Ed Hardy line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy’s passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked Ed Hardy to the celebrity world, pushing the brand to the same, if not higher status that he helped Von Dutch to reach.

Ed Hardy clothing has been seen on a number of “A-List” celebrities, including Madonna, Paris Hilton, Shaquille O’Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira just to name a few.

But why Ed Hardy? Well, what makes Ed Hardy so different from every other brand is how unique the designs truly are. Since they are modeled from tattoos, the styles take on a whole other dimension, incorporating bold colors and daring imagery. For example, Ed Hardy clothing is often decorated with skulls, tigers, or daggers, but also with hearts and roses.

Ed Hardy is more than just clothingit’s art, its counter culture, it’s a world wide phenomenom. The Ed Hardy line has become an authority on what’s hot and cool in the trendsetting urban markets. It’s clear that their sucecess will continue to build momentum and the Ed Hardy / Christian Audigier team are revolutionizing modern fashion design, as the create fashion history.