by Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing you’ll need to do is create the original content you’re attempting to get ranked into the search engines. Obviously you’ll have to have something before you can bookmark it or add it to social media websites. So, do your keyword research and then begin to create your blog post.

There’s a site you can use called socialmarker.com which will help you get started with social bookmarking. What this site does is allow you to quickly bookmark one article or blog entry on multiple sites. It frames each of the “add bookmark” pages then allows you to click and drag the same description, URL, and tags into each of the bookmarking sites. The first time you go to this site, if you haven’t already, you’ll need to add new accounts for the bookmarking sites you’d like to use.

The title should have your main keyword phrase and the title of your blog post or article. These may match some of the time, or most of the time, but when you don’t have the keyword, add it unless it makes the keyword too long.

The description is another part of using socialmarker.com. Use this description as a strong call to action to get people to your website. You obviously don’t want to deceive people into visiting by promising them something that isn’t there, but make sure that in the description, you give a compelling reason for people to want to read more or find out more information.

The URL is your web address of the page you’re bookmarking. Do NOT use only the domain name. Make sure you are using the actual web address of the specific page you’re trying to get bookmarked. If you don’t do this, you’ll get errors on several of the sites complaining that you’ve already or someone has already bookmarked that domain or that main page.

The tags are a vitally important part of the process because not only will your tag page get ranked for the “low hanging fruit” keywords, but it will also get ranked for the more competitive keyword phrases. Several of these bookmarking sites have a lot of authority in the eyes of the search engines which means that their tag pages have the ability to rank well, especially when you use the less competitive keywords as your tags.

These are some relatively easy ways to get traffic back to your website. One of the things about this is that it becomes difficult to stay organized. I personally don’t try too hard to stay organized on this as I do have analytics installed on my website so I can track where most of my traffic comes from. You’ll tend to see patterns that some sites will work better than others at generating traffic.

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