by Chris Gatenby

Chocolate is candy, right? Well, not necessarily. Xocai (pronounced like: sho sigh) is MXI Corp’s brand name for their line of healthy chocolate. That claim is supported by the absence of trans fats, wax, refined sugars and the presence of high levels of antioxidants as certified by Brunswick Labs, an independent testing organization. People interested in a network marketing business opportunity can sign up to distribute Xocai healthy chocolate products.

MXI Corp, headquartered in Reno Nevada, was established a few years ago by the founders of Pure De-lite Products, a leading distributor of low-carb sugar free chocolate. From that background they became interested in the antioxidant-rich aspect of chocolate and ultimately formulated xocai, the healthy chocolate. At the time of this writing, MXI is well established having grown to over 50,000 distributors and gaining sales momentum. Of course, it is still a young company with much of its growth ahead of it and has few distributors compared to many MLM companies.

You can get Xocai healthy chocolate as X Powerhouse cookies, Xocai Nuggets, X Power Squares, Protein Bars, Omega Bars and Activ liquid. Special ingredients and processing are used to maximize the antioxidant levels and minimize unhealthful ingredients such as trans fats, refined sugars et cetera. Diabetics appreciate that low glycemic sweeteners are used. The products are rich in epicatechin which is believed to have health benefits (Science Daily March 12, 2007).

Xocai distributors are paid on a binary compensation plan plus recruiting, down line building, executive and leadership bonuses. The company allocates 50% of commissionable volume to distributors. In calculating the binary commissions, group volume is not flushed so unpaid volume carries forward to the next week. New associates pay a $35 fee for their business and purchase two cases of chocolate. Additional business centers may be obtained with the purchase of an additional four cases.

Those concerned about risking money will like the fact that MXI only charges a $35 sign up fee. You do have to buy two cases of chocolate to get started so that brings the total to about $300…still a pretty nominal expense for a business startup. The monthy product purchase requirement is one case of chocolate for $110 increasing to two cases when you reach executive level. Of course, you’ll be eating the product and purchasing less other sweets so there should be an offset.

As far as marketing tools go, the company provides each distributor with a nice website including retail store and back office with business tools and training. The website and product brochures are of excellent quality. Those interested in pursuing international business can venture outside of the USA into Canada, Australia, New Zealand and Japan as of this writing.

The combination of high quality, healthful and desirable products with a fair and lucrative compensation plan make this business opportunity worthy of serious consideration in my opinion. I have sampled several of the products and enjoyed them immensely. It’s great to eat chocolate without feeling guilty about it! Customer and distributors are likely to grow attached to their monthly product shipments and that bodes well for a high retention rate and good residual income. All in all, I think MXI Corp has a compelling offering.

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