You need to make sure you have enough people to market to in whatever area you decide to go after. These places will help to identify if you have a topic worth taking the time to fight after.

The biggest thing you need to do is make sure that your competition is improving on their revenue. In order to figure this out you need to go to Google Adwords Keyword Tool and use this as a barometer for your niche. It will give you a universal feel of what the market looks like and although it might not help as much with an offline business, it is still a good way to read your interest.

Go to Google Adwords and use the free keyword tool that they provide. This is a great way to figure out exactly how many people are searching monthly for your targeted keyword. Next I would look to see how many searches and if it is over 100,000 then you are probably going to be in a big enough market to get started.

Next I would check out the average cost per click on the bids for those keywords. If people are spending more and more then that means they are making more and more. They will be willing to break even and if you see bids that are at least around $5 then you are going to be in a solid market.

Go to Google search results for your topic and check how many sponsored links are on the top and side. Often if you have more then that is better because that means more people are making money in that area. If people are spending money they are probably making it back or at least breaking even.

I would follow that up by going to a library or book store and seeing how many books are being offered on a topic. If I see rows on a topic then I know that it is going to be a worthwhile market to go after. If I see a couple books then I would probably turn away from that topic.

Then when you have done this don’t hesitate to move on your product. It might seem hard at first, but with focus groups and surveys you can narrow your companies focus down and find the right customer.

So use these steps as a beginner to get an idea about your market and if it is worthwhile in going after. When you do this you will be very motivated and your work will pay off.