by Trevor Wallace

It was Alvarez Y Garcia’s organization that first started making Romeo Y Julieta Cigars and he was just keeping it for local distributions. Originally, the Romeo Y Julieta cigars were never meant for anyone outside of Cuba. Although the Cubans are known to be excellent marketers (Considering the Cigar ban and stuff), the Romeo Y Julieta brand was just not allowed to go out at all. It’s funny because now they are all over the place.

A well known business man should be thanked for introducing us to the Romeo Y Julieta cigars. The man and the legend that was known as “Pepin”. Pepin was known to be man who was always moving or making things happen. I guess you can say he was the Donald Trump of his days or the Bill Gates of Cuban cigars. He was the single force behind inventing, creating and marketing one of the most cherished Cuban cigar brands in the world which is the Romeo Y Julieta cigars.

Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.

Do you call your work as your family and your product your little ones? Pepin sure did and treated his product line in the same way. Soon he introduced amazing new models and everyone had a Romeo Y Julieta brand that they could call their own. This beautiful cigar was winning over everyone and with a guy like “Pepin” behind the whole product creation and marketing campaign, people were absolutely loving it.

It was Pepin’s amazing product and drive that has made the Romeo Y Julieta most sought after Cuban cigar brand in England and the rest of the world. The English really enjoy the Romeo Y Julieta connection as well just like the famous stage play that also is embedded in every English literature fan or fans of love from all over the globe. The Romeo Y Julieta is a very unique brand and represents nothing less than a fine Cuban cigar.

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