A couple years ago it was reported that Americans bought over six billion dollars of anti aging skin care products. Many of these products were bought over the counter at drug stores and department store cosmetic counters with the advice of a store clerk. Times change and now people are busier than ever and don’t have the time to get in their car drive to the store read labels ask questions compare products to try and reach a decision on which product to try.

You may have also noticed a wrinkle reducer cream among the skin care products. These are generally comprised of cell damage reversing antioxidants like vitamin A (retinoids), B, C or E that are intended to neutralize free radicals and stimulate your body’s natural collagen production. As you know, collagen injections are a popular and relatively inexpensive way of bolstering your skin’s rejuvenation process. You can try Neutrogena’s Healthy Skin Anti Wrinkle Cream, Retinol or L’Oreal’s Line Eraser. Alpha Hydroxy Acids are a less potent first line defense against skin aging and Peptide products like StriVectin, Olay’s Regenerist Serum or Este Lauder’s Perfectionist are cosmeceuticals that also stimulate natural collagen production.

As we get older our cumulative exposure to the sun’s UV rays is the cause of over 90% of the changes in our skin health. The aging process causes reduced collagen production resulting in the skin relaxing and becoming less taught and eventually starting to sag. We also lose hyaluronic acid a substance found in the connective tissue of the body that cushions and lubricates and also provides volume and fullness to your skin.

When we get into our fifties the oil glands start to secrete less often, and that is when you start to notice the uncomfortable feeling of tightening skin, and you’ll start to notice the beginning’s of fine lines. Keep in mind the importance of a good daily moisturizer While researching skin rejuvenation products, using a high quality moisturizer will help in creating softer skin by reducing wrinkles and giving you a more youthful appearance.

A few years ago, Americans purchased $6.4 Billion worth of anti aging skin care products (also referred to as “cosmeceuticals.”) Most of these products are purchased over-the-counter without a prescription, although that can make it more difficult to select an effective solution that works. There are some options you can educate yourself on, but if you feel particularly overwhelmed staring at an entire aisle full of dry skin care products, such as anti wrinkle creams, retinoids, exfoliants, alpha hydroxys and wrinkle reducer face washes, then you may prefer a consultation with a licensed dermatologist first.

Many people believe they can effectively restore younger looking skin on their face, but the real signifier of age is the neck area. Anti aging skin care products often ignore the sagging, transparency and wrinkling of the neck, but one product focuses exclusively on this troublesome area. The ELASTIderm Decolletage System is two-fold, combining a skin lightening formula containing 4% hydroquinone (to restore the skin’s natural pigmentation) with a bi-mineral, malonic acid containing anti wrinkle cream, to replenish elasticity and build collagen.

So it came to me as a pleasant surprise that a groundbreaking series of independent, published studies demonstrated without a doubt the amazing effectiveness of LifeCell’s anti-aging ingredients on our skin. Most of the research has been conducted by Harvard, Yale, Cornell and Oxford University’s medical departments. And as their website states, one of the anti-aging ingredients in LifeCell produces a Nobel Prize winning molecule that does absolute miracles for our skin.

When conducting scientific research, a scientist will only believe in independent research studies published in reputable medical journals. Yet, almost NONE of the cosmetic companies conduct independent studies on the efficacy of their anti-aging skin care products to fight wrinkles. Except LifeCell who has had independent studies done by Harvard, Yale, Cornell and Oxford with impressive results.